The Challenge

VisualDx wanted to bolster enterprise sales and retention in key markets such as hospitals, medical education, and life sciences. Additionally, they sought to establish a robust foundation for future growth.

The Solution

To address these challenges, I developed and executed a comprehensive B2B marketing strategy from the ground up, aligning closely with our sales goals. The key components of this strategy included:

• Buyer Personas: Conducted thorough research to create detailed buyer personas for key decision-makers across multiple verticals.

• A/B Testing: Implemented A/B testing to identify the most effective messaging for different audiences.

• Customer Journey Mapping: Mapped the customer journey through all stages of the sales funnel to ensure a seamless experience.

• Automated Nurturing Programs: Developed automated programs to nurture prospects through the sales funnel.

• Lead Scoring System: Created a lead scoring system in Pardot that integrated with Salesforce, facilitating efficient Sales Team outreach.

• Content Development: Produced a variety of content, including case studies, white papers, blog posts, and email marketing campaigns, to engage buyers at different stages of the funnel.

The Results

Within the first six months, these initiatives generated 150 qualified leads and resulted in over $350,000 in closed deals.

This success not only supported enterprise sales and retention but also laid a solid foundation for future growth.