May 2023 - Present

Develop and execute B2B marketing strategies to engage institutional buyers, optimizing targeted messaging, driving a 2x increase in inbound web leads.
Automated audience segmentation and nurturing in Pardot, improving lead flow and conversion rates.
Created an MQL scoring system to analyze campaign effectiveness, aligning marketing and sales efforts.
Produced high-impact case studies and white papers that contributed to pipeline growth for Sales.

October 2019 - May 2023

Managed a dynamic content calendar, driving a 41% increase in sales conversions via organic traffic.
Positioned the CEO as an industry thought leader through strategic bylines and op-eds in medical informatics and AI.
Boosted lead generation with optimized site traffic, resulting in:
- 29% increase in average time on page.
- 26% decrease in bounce rate.
Created cross-functional content for Sales, Client Success, and Product Teams to engage key stakeholders.

May 2017 - October 2019

Proofread and copyedited physician and consumer content, ensuring AMA style accuracy and clarity.
Managed manuscript submissions from contributing physicians, overseeing the process from draft to publication.
Edited diverse content formats, including blog posts, newsletters, and social media, for brand consistency.

September 2016 - May 2017

Managed daily content updates for employee and physician websites, crafting feature stories and event highlights.
Produced a weekly e-newsletter for 16,000+ subscribers, ensuring timely and engaging communications.
Led event coordination, collaborating with media, social, and photography teams for cohesive coverage.
Oversaw sponsorship activities, managing budgets and making data-driven ROI recommendations.

Education

B.S. Integrated Marketing Communications | Ithaca College, Ithaca NY

Additional

Copy Editing Certificate | US San Diego Extension Studies