Professional Skills

 

CREATIVE

  • Copywriting

  • Content Creation

  • Storytelling

  • Graphic Design

  • Brand Development

  • Creative Problem-Solving

  • Email Campaign Design

STRATEGIC

  • Content Strategy

  • Campaign Planning

  • Customer Journey Mapping

  • Product Marketing

  • Collaboration

  • Market Research

  • Brand Strategy

ANALYTICAL

  • Marketing Automation

  • SEO

  • A/B Testing

  • CRM Management

  • KPI Tracking

  • Data Analysis

“Wow! Your writing skills are top notch! I appreciate your help on the Best Place to Work in Healthcare assessment. You are able to articulate information about VisualDx in a clear and concise manner.”
— Human Resources VP, VisualDx

Programs & Tools

 

Lead Gen & Scoring

  • Pardot

  • Salesforce

Email Marketing

  • Pendo

Content Management

  • Wordpress

Analytics & Reporting

  • Google Analytics

  • Google Tag Manager

SEO Tools

  • SEMrush

Project Management

  • Asana

  • JIRA

Ad Platforms

  • Google Ads

  • LinkedIn Ads

Graphic Design & Content Creation

  • Canva

  • Adobe Creative Suite (Illustrator, InDesign, Photoshop)

Survey & Feedback Tools

  • SurveyMonkey

  • GetFeedback

  • Jotform

“Kudos to [colleague] and Kate for their collaboration last week as we put together an amazing pitch deck for a meeting that Art [President and co-founder], Bernie [VP Sales] and I had today with L’Oreál Global Team.”
— CB, VP of Health Science Divison