customer Retention

Driving User Re-Engagement with Automated Email Campaigns

 

The Challenge

VisualDx faced a challenge with inactive users who had access to the software but had not logged in for an extended period.

This lack of engagement risked lower product adoption, decreased retention, and missed opportunities for expansion.

The Solution

To re-engage these dormant users, I developed an automated email campaign that strategically highlighted key product benefits and reminded them of their access.

The campaign was designed with targeted messaging and a well-timed sequence to reignite interest and encourage users to return.

The Results

The campaign achieved an 18% conversion rate, significantly exceeding industry benchmarks (where re-engagement rates for B2B SaaS typically range between 5-10%). This initiative led to:

  • Increased product adoption among previously inactive users

  • Improved customer retention, reducing churn risk

  • Expanded sales opportunities by driving renewed engagement

By leveraging automation and strategic messaging, this campaign successfully brought users back to the product, reinforcing the value of the platform and contributing to long-term growth.